5 Free Ways to Promote Your Home Service Business This Month

Running a home service business — whether it’s landscaping, cleaning, painting, or repairs — takes a lot of time, energy, and resources. The good news? Getting more customers doesn’t always require a big advertising budget. In fact, there are plenty of free ways to get your name out there and bring in new leads.

Here are five simple, cost-free ideas you can start using this month.

1. Ask Happy Customers for Reviews

Word-of-mouth is powerful — and online reviews are the modern version of it. When a customer is thrilled with your work, don’t be shy about asking them to share their experience on Google, Facebook, or Yelp.

Instead of just saying: “Leave me a review,”

Try saying:

Make it easy by sending them the direct link to your review page.

2. Share Before-and-After Photos

People love to see results. Whether you transformed a messy yard into a lush lawn or turned a cluttered home into a sparkling clean space, before-and-after photos can grab attention and build trust.

Post them on:

• Your business Facebook or Instagram page

• Local Facebook community groups (where posting is allowed)

• Your Google Business Profile

These photos show off your skills and give potential customers confidence in your work.

3. Get Active in Local Facebook Groups

Many neighborhoods and towns have Facebook groups for residents. Join the ones in your service area and participate in the conversation — not just with ads, but by genuinely being helpful.

Example posts:

• Share seasonal home maintenance tips

• Answer questions people have about landscaping, cleaning, or repairs

• Recommend other trusted local businesses when you can

Being a helpful resource makes you more memorable and trusted.

4. Update Your Google Business Profile

Your Google Business Profile is one of the most important free marketing tools you have. Make sure it has:

• Your current phone number and hours

• A clear description of your services

• Updated photos

• A few recent customer reviews

Bonus: Post updates or short tips directly to your profile to keep it active — Google loves fresh content.

5. Partner with Another Local Business

Find a local business that complements yours but isn’t direct competition. For example:

• A landscaper could partner with a lawn irrigation company

• A cleaner could team up with a carpet cleaning service

• A handyman could connect with a local hardware store

You can trade referrals, mention each other on social media, or even offer small discounts for customers who use both services.

Final Tip: Consistency Wins

These free ideas can bring in steady business, but only if you keep at them. Set aside a little time each week to post, connect, and follow up with customers. Over time, the effort will add up to more visibility and more work coming your way.

Need help finding local leads?LocaLink connects homeowners with trusted, local service pros in Connecticut — no contracts, no headaches. Sign up today and start getting matched with customers in your area.