How to Offer Package Deals or Seasonal Service Bundles

Running a home service business isn’t just about getting jobs—it’s about creating offers that keep customers coming back. One powerful way to stand out from competitors and increase your revenue is by offering package deals or seasonal service bundles. These options not only give customers more value, but they also make your scheduling more consistent and predictable.

Here’s how you can start building packages that work for both you and your customers:

1. Understand What Your Customers Need

Before you create a bundle, think about the services your customers use most often. For example:

• Landscapers: lawn mowing, hedge trimming, leaf removal

• House cleaners: deep clean + monthly upkeep visits

• Handymen: small repair bundle for common household fixes

💡 Pro Tip: Look at your past jobs and ask customers what would make their lives easier. Many people love the idea of “set it and forget it” services.

2. Create Packages That Make Sense Together

Your bundle should feel natural and practical. Avoid combining unrelated services that won’t appeal to your audience. For example:

• Good bundle: “Spring Clean Package” → gutter cleaning, pressure washing, and window washing.

• Not-so-good bundle: gutter cleaning + pet sitting.

💡 Pro Tip: Stick with themes. “Seasonal” or “routine maintenance” bundles are easy for customers to understand.

3. Add Value, Don’t Just Discount

Customers love deals, but you don’t want to give away too much for free.

Instead of slashing prices, try offering:

• A small discount for booking multiple services at once

• A free add-on (like a free lawn edging with a mowing package)

• Priority scheduling for package customers

💡 Pro Tip: Highlight how much customers save by booking a package versus individual services—it makes the value clear.

4. Market Your Packages at the Right Time

Timing is everything. Promote bundles when customers are already thinking about seasonal work. For example:

• Spring: cleaning, landscaping, painting touch-ups

• Summer: pool maintenance, lawn care, pest control

• Fall: gutter cleaning, leaf removal, furnace check-ups

• Winter: snow removal, holiday light installation, chimney sweeping

💡 Pro Tip: Use social media and email to advertise your bundles. A quick “limited-time seasonal deal” post can create urgency and get customers to book early.

5. Make It Easy to Buy and Renew

If booking your bundle is complicated, customers won’t bother. Make it simple by:

• Offering a flat rate

• Providing clear package details

• Setting up automatic reminders or renewal options

💡 Pro Tip: If you use an online booking system, add your packages as a “service option” so customers can select them instantly.

Final Thoughts

Offering package deals and seasonal bundles is a win-win: customers save money and get convenience, while you get repeat work and more predictable income. Start small with one or two bundles, test them out, and expand as you learn what your customers love most.

👉 Want more tips for growing your home service business? Be sure to follow Around the House, where we share practical advice for service pros like you.